I’m António. I specialize in sales for tech startups. Father, surfer, Brazillian Jiu Jitsu and ocasionally do some web dev.

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2020 was my first take on blogging. I’ve had the urge to write for some time but never committed to do anything about until September 2020.

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“What should I do with Dedica?”

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Some words for 2021.
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You found a problem worth solving. You have a basic understanding of how to reach your potential customers. It’s time to build it.

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Shipping more or shipping better? They’re both acceptable strategies with different trade-offs. Shipping more is a race to the bottom, it’s not sustainable. Shipping better is a focus on differentiation.