Community is a service

2 min read

Online communities are not a slack channel, a discord server or a forum. Community is a service.

People join a community for a reason. They have expectations. Just like they have expectations when they buy any other service or product. They need something and the way to satisfy that need is by joining an online group.

If this is true then a community is a business unit of your company or project. It needs careful consideration of why it exists, what is the audience and what’s the experience for members. Think customer experience and user experience.

What are some aspects to consider for the experience?

  • How do people find your community?
  • Why they should join? What attracts them
  • How they join?
  • How’s the onboarding?
  • How to help a new member become a contributor?
  • What are the things that create value for the community?
  • How can you scale those things?
  • How to keep different types of members engaged?
  • Track usage / engagement
  • How to integrate with other parts of a business? (if there is a main revenue stream outside the community)

It’s interesting how these are the types of questions you need to answer for any business.

Also makes it easier to think about a community. The strategy and the process to build and maintain one.

António Menéres

I’m António. I specialize in sales for tech startups. Father, surfer, Brazillian Jiu Jitsu and ocasionally do some web dev.